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The online gambling industry is growing at an exponential rate due to the emergence of new technologies such as hybrid games, Virtual Reality and Augmented Reality.
Operators use these technologies to differentiate themselves from their competitors and succeed in this highly competitive industry. Even land-based operators are introducing hybrid table games to attract customers and keep them engaged – these are a combination of online and land-based casino games where the ease and fast-paced experience of slot machines is combined with a live dealer on hand.
To attract more players and enhance the User Experience many companies are adopting the latest gambling techniques such as skill-based casino offerings. Skill-based games are the games in which the skill of the player, rather than chance, is the dominant factor in affecting the outcome of the games. As future generations of gamers are increasingly becoming accustomed to a more engaging and immersive experience, gaming software developers are developing hybrid and skill-based experiences to attract new customers and to differentiate themselves from other companies.
The use of Virtual Reality and Augmented Reality also increases the engagement of players and enhances viewing experiences, which drives the demand.
Virtual Reality (VR)
Uses multi-projected environments to create realistic images, sounds, and other sensations in combination with physical properties that replicate the physical presence of a user in an imaginary environment. VR allows the players to experience a virtual casino, along with other players and machines.
Augmented Reality (AR)
Uses either a transparent screen or projection technology to overlay digital information or virtual images in the real world. It turns a physical environment into a digital interface by placing virtual objects in the real world. Most gamblers enjoy placing bets and playing games online, as it is easy and convenient, but they may lose the live experience of casinos. Casinos can use AR technology to improve the casino live gaming experience by combining virtual objects with the real world.
However, as technology further develops and the User Experience becomes more sophisticated, so does the need for the back-end systems to become equally if not more sophisticated. Artificial Intelligence is no longer a thing of science fiction, with software learning as it processes data, and further enhancing the experience becoming more dynamic and non-linear in the way outcomes transpire. But, the need for instant rewards, achievements, skins, personalisation, and many more are also demanded by players. Our Gaming Solutions advisers have worked across many aspects of the gaming industry and are on hand to help discuss and advise gaming companies on their best course of action, and what technologies best suit them from payment to visual adaptation.